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The Finer Details of Laya, Palm Beach, Gold Coast

March 20, 2024

Palm Beach, Gold Coast Development by Jenn Sinclair from Comma Projects.

We had the absolute pleasure of walking through Laya - Villa A, perfectly crafted by none other than an up-and-coming female developer, Jennifer Sinclair. 


Jenn is pushing boundaries not only through her record sale price for Villa A, securing the highest price paid for a non-waterfront Villa in Palm Beach ($2,410,000.) But also her ability to push through a male-dominated industry and deliver a product that absolutely screams luxury owner-occupier appeal. 


We also got to interview Jenn who so graciously took the time to speak about the Laya project, business and of course some fun Jenn on holiday questions. 


As put perfectly by Jenn - Layà Villas is a collection of residences that elegantly stand along Morotai Street, named in homage to the Indonesian island's historical significance in the Liberation of the Philippines during WWII. Aptly named "Layà," meaning freedom in Filipino, these residences embody the essence of liberty.

Introducing Laya by Comma Projects


Q: Where did you draw your inspiration from for Laya? 

A: I've always been drawn to contemporary Mediterranean homes, characterised by their crisp white exteriors complemented by natural stone accents. Inside, I aimed to blend the serene ambiance of a day spa with the Mediterranean characteristics, but then also tried to squeeze a bit of the chic sophistication of a boutique hotel in the scheme for Villa B.


Q: What was the process of locking in a theme for Laya, did you struggle with this when you may have had so many other ideas or design choices you wanted to do? 

A: The theme for Layà Villas stemmed from the street name, "Morotai," named after an island significant in WWII. "Layà," meaning freedom in Filipino, inspired the design concept. The goal was to create a peaceful and distinctive environment, diverging from typical suburban homes.


Q: What was your most risky design choice with this build?

A: The boldest decision was the design direction taken for Villa B. With the intention of retaining it, there was freedom to explore unconventional choices such as vibrant tiles and cabinetry, lending a hospitality vibe. The response to these choices was overwhelmingly positive.


Q: What was your toughest challenge when creating Laya?

A: Earning respect from some of the consultants earlier on. And sometimes having to convince the trades why the changes I’m making would have a better design outcome.


Q: What was your greatest win when creating Laya?

A: When I give personal tours of the villas and hear people’s feedback and comments first-hand. For them to say they feel “calm” without me even mentioning any of my design objectives/vision to them confirmed and encouraged me that my design decisions were done right. To see the emotions that the spaces I created that were evoked amongst people has been very rewarding.


Q: How did you know when to make the high-end luxe design choices and what was your process for splurging versus saving to have that perfect balance and maximise your sale results?

A: I kept thinking about where the best photos would be taken - those hero shots. I wanted those spaces to be top-notch, so I paid extra attention to the details. And I made sure to include some unique touches, like built-in window bench seats and cool ceiling designs, to really make the place special.


Jenns project took 20 months to complete from initial floor plan phase to completion of construction, Jenn told us that her favourite part of both Villas was their ensuites and powder rooms.


Business Chat for Comma Projects

Now diving into Jenn’s Business Comma Projects.


Q: How was Comma Projects born?

A: Comma Projects came to life after my first venture into house development. The process of turning an idea into a home filled me with immense joy, making it clear that creating homes was my passion and something I wanted to pursue further.


Q: Where do you see Comma projects in 10 years? 

A: I'd love to see Comma Projects continuing to deliver homes that are not just roofs over people's heads, but meaningful spaces that enhance families' living experiences. Beyond providing shelter, our aim is to evoke emotions and where people are proud of calling it their home.


Q: What were your greatest setbacks in business and how have you overcome them? 

A: Balancing work and home life has been, and still is, one of my biggest challenges. Working for myself while raising a young family can be incredibly hectic. There's hardly any downtime, so I've found that time blocking and prioritising "me time" or activities that recharge my batteries are crucial. It's still a work in progress, but I believe being mindful and intentional about my choices are the first steps towards finding that balance.


Q: Are there any challenges you have faced as a women in business and how have you overcome them? 

A: I’ve been asked at meetings to bring my husband to the next meeting. Unfortunately, it still is something that women still have to overcome and adopt a mindset of not taking it personally (as much as you can - obviously context-specific), and just be assertive and show the men that you are where you are meant to be. Sometimes that does mean you would have to educate yourself ahead of time or rehearse some conversations to give yourself that confidence and credibility though.


Q: What would you say, now that you have proven success, to the people who were doubting you during the beginning?

A: To be honest I have learnt that if they’re not supportive from the beginning it’s not worth even trying to prove them wrong afterwards. I’ve learnt to recognise that not everyone is going to work well together whether it be personality traits or different values in terms of business but as soon as there’s disrespect it’s not worth dwelling on or proving anything and just move on once the job is done.

Jenn on Holiday

We couldn't end this blog without getting a glimpse of Jenn on Holiday and what she loves about the Gold Coast.


Q: What is your favourite place to stay for architectural aesthetics? 

A: I have a soft spot for designer boutique hotels, but a very memorable one was from a recent stay in Mallorca, Spain, where we enjoyed a local house amidst an olive farm. Constructed from traditional stone, it was set in a picturesque landscape, complete with a pool house under an olive tree—it was an absolute dream!

 

Q: What makes you feel at home on holiday? 

A: Surprisingly, it's those little details like clean drawers in the bedrooms where I can unpack and hide away my suitcase. Also having products available where I can easily clean up after myself makes a huge difference! Being a mother of two, don't forget that stick vacuum!

 

Q: What is your favourite place to visit or activity to do on the Gold Coast?

A: Burleigh Hill and the walk through the national park never gets old.

 

Q: Tell us your favourite restaurant on the Gold Coast?

A: I am such a foodie and love my bold flavours. A couple of standouts that never disappoint is Eddie & Wolf in Robina and Anekawa in Mudgeeraba

 

Q: Where would you love to travel to for your next family adventure?

Swimming with the whale sharks in the Maldives is still very high on our to do list! 


Q: If Laya was a holiday home why would it be the perfect place to stay for guests? (can be about the house or location) 

A: The location is truly fantastic – just a short stroll to the local bus stop, offering direct routes to the Gold Coast Airport, Pacific Fair, and other shopping centers. Plus, there are cafes and restaurants right around the corner, and you can walk to the beach and supermarket. And let's not forget the family park and playground just 200 meters away!


As for Laya itself, it's packed with design elements that give it a luxurious feel, reminiscent of a day spa or boutique hotel.



Here at Khove Holiday Homes we absolutely loved Jenn’s Laya Project and are so excited to see what's in store for her next project.


Check out Jenn on the following links:

Website: https://www.commaprojects.com.au/

Instagram: https://www.instagram.com/comma_projects/


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